Marketing Management | ReedValley | Portfolio | Grindstone Advertising
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ReedValley

  • web design
Date
Category
Brand Development, Featured, Marketing Management
About This Project

ReedValley Wines is a new, exclusive wine label that was launched in November 2016 with the aim of only exporting to the international market without retailing in South Africa.

 

We were tasked with managing the complete brand development as well as creating a digital strategy for this exciting new brand. In South Africa, ReedValley’s wines are only available on their farm or from their online store so we have to ensure that there is an adequate amount of physical visitors to the farm as well as traffic to their website.

 

Handling all concept development, design, packaging, events, digital media and media placements, ReedValley Wines has seen exponential growth in a very short time in the very competitive wine market and we are proud of the brand’s achievement given the limited marketing budget.