Cachalot is a family-owned business that supplies fresh fish to wholesalers as well as their own retail outlets. Based in Mossel Bay, they tasked us with a complete rebranding to coincide with the launch of their brand-new branch in George, Western Cape.
Their previous logo was quite dated and not very user-friendly so we created a new, fresh look for the brand. In conjunction with the new Corporate Identity, we also managed the design and shopfitting of their new retail outlet, and we’re systematically implementing the new look throughout their other stores as well. We do their label design, assist with product development, have built a new website, and also manage their in-store promotions.