Brand Development, Digital Marketing
About This Project

FTB (Focus Trust Believe) is a new motivational clothing brand launched by professional surfer and coach, Llewellyn Whittaker.


Grindstone Advertising was tasked with their Corporate Identity and Brand Development as well as the design of a clothing range. We also manage the brand’s digital media – from website development to social media. In the short time since their launch, FTB has already seen a huge growth in popularity and the brand has a very loyal following a – FTB was even featured on South Africa’s longest running investigative journalism programme, Carte Blanche! Working with brand ambassadors and recently taking hands with brands like RVCA on selected projects, the brand has seen massive results in a short time.

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