Grindstone Advertising was approached to assist with the Brand Development of this new company. We assisted with all aspects of the business, from Corporate Identity Development, Packaging Design, Product Sourcing, Design, Website Development, Social Media Management and much more. The overall brand management includes introducing any new products to the market through advertising campaigns and promotions as well as the development of merchandising and running online promotions. The initial brief was to help develop, brand and launch a bespoke body product range. Later on we were tasked with marketing their craft gin, and now also their new rum and liqueur being released later this year. No easy task in an ever-increasing competitive market. Since launching their first gin late 2018 they’ve gained massive market share and their gins are now widely available (even as far as Mozambique) and we look forward to working on their soon-to-be-released products!