Established in 1986, Organic Aloe harvests and manufactures raw materials from locally-sourced Aloe ferox. As a B2B company, they were looking for a new logo and CI that will speak directly to their clientele, who are often pharmaceutical & cosmetic companies, clients in the Agriculture or in the health industry.
Their priority was to get a fresh new look but also create business documentation that will help explain their often complicated product. Grindstone Advertising assisted in creating a new logo, corporate stationery including brochures, factsheets, etc. as well as a brand new website. Part of the project was to shoot all their products and an onsite video shoot at their plant in Albertinia, Western Cape.